Lion began in 1980 when Peter and Sandra Reinders started selling hardware from a small market stall under the name R&R Imports. With a belief in creating practical, reliable products, they focused on delivering gear that worked as hard as the people using it. From the very beginning, the philosophy was simple: innovate, don’t imitate and always build products that people could trust.

Throughout the 1990s and early 2000s, Lion expanded from a small importer into a recognised supplier to major Australian retailers. The company secured national ranging with Bunnings and continued developing innovative products like the Rebound Safe Octopus Straps and the LTS Load Tensioning System. By combining durability, simplicity and value, Lion built a reputation for dependable gear used by tradespeople, DIY enthusiasts and everyday Australians.

Today, Lion continues to evolve while staying true to its roots. Now part of the Mayo Hardware group, the brand has undergone a new chapter with a refreshed identity and the philosophy Born to Roam. Built to Last. Lion products are trusted across worksites, workshops and weekend adventures, delivering reliable gear that helps Australians work harder, explore further and enjoy the outdoors with confidence.

We’ve built our foundation on expertise, trust, and an unstoppable drive to craft gear you can rely on. Gear that’s tough, value-driven, and ready for action.